3 prompts for your marketing funnel 📈

Hello everybody, welcome back to Moodboard 🌴

We've covered a lot of individual AI workflows in this newsletter, but today I want to zoom out and highlight the three most impactful marketing use cases for AI right now.

When you tie them together, they form a simple funnel that can start growing your business this week, and you can knock any one of these out in a single sitting.

Let me walk you through the stack 👇

Strategy #1: Building a Lead Magnet (via Lovable or Claude Code)

Our funnel starts with something worth trading an email for.

The old playbook was a PDF checklist or an ebook that took weeks to design. 

Now, with the available suite of AI tools we have at our disposal, you can build interactive, AI-powered lead magnets (calculators, assessment tools, personalized recommendation engines) in under an hour.

For example, I built a Gemini-powered tool for Moodboard that:

• Collects a user's email

• Asks them about their role, goals, and business type

• And then uses AI to recommend the most relevant prompt from our entire archive of Moodboard prompts

The whole thing took me about 45 minutes to construct in Lovable.

I wrote a full walkthrough of that build here →

#2: Write a Newsletter (using Claude Projects)

I'm biased, but I think building an email newsletter is the highest-value marketing channel that creators and businesses can focus on in 2026.

It keeps you top of mind with your audience, it builds trust through consistent value, and it gives you a direct line to your customers that no algorithm can take away.

Over the last 2 years of scaling our newsletter agency, we’ve built a pretty foolproof system for building weekly newsletters using Claude Projects:

• You upload your brand guidelines, tone of voice notes, past editions, and any reference material into the project's knowledge hub. 

• You write custom project instructions that encode your newsletter's structure, style, and formatting rules.

• You simply drop a rough outline of that edition’s topic, and Claude drafts a newsletter in your voice, written for your audience, in your specified format

We use this exact system for Moodboard and for our Tailwind clients. It takes our team from a blank page to a solid first draft in minutes instead of hours.

If you’re interested in learning more, I covered our full Claude Projects newsletter workflow in this past edition →

#3: Drive LinkedIn Impressions (via our “wizard prompt”)

You've got a lead magnet that captures emails, and a newsletter that keeps those emails warm. 

Now you need eyeballs.

The most effective social strategy we've found for driving social impressions (for B2B, especially) is the LinkedIn "comment-to-get" post. 

It's the strategy that got Moodboard its first 1,000 subscribers in 27 days (from only 4 LinkedIn posts!)

The format is simple: you write a post that teases the value of your newsletter (or lead magnet), list out the specific benefits, and end with "Like this post and comment [KEYWORD] and I'll DM you the link."

This works because comments signal to LinkedIn's algorithm that your content is valuable, so it surfaces the post to a larger audience. 

By sending the link via DM instead of putting it in the post, you avoid LinkedIn's link penalty (they suppress posts with outbound links).

I built a wizard prompt that handles this whole process. 

You paste in your finished newsletter, and it walks you through four steps: generating hook options, selecting bullet points, choosing a keyword, and assembling the final post. 

Here's the full prompt and walkthrough →

As I mentioned at the top of the email, if you'd rather have my team build and manage this whole newsletter system for you, we're taking on 4 new Tailwind partners that want to kick-off next month.

We'll create a weekly newsletter for your business, handle the writing, manage the production, and help you grow and engage your email list.

👉 If you want to build and grow a powerful newsletter in 2026, drop us a line!