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Build an AI lead magnet in <45 Minutes 🎯

Build interactive lead magnets that actually work. Lovable Cloud handles the backend, AI integration, and data storage (no coding required).

Hello everybody, welcome back to Moodboard 🌴

Yesterday I spent ~45 minutes building an AI-powered lead magnet that collects emails, asks qualifying questions, and uses Gemini Pro to recommend personalized prompts from the Moodboard archive.

I didn't write a single line of code.

Today, I'm sharing how Lovable's new Cloud + AI features let you build interactive lead magnets that actually work to capture emails, store user data, and provide instant value using AI.

(Also, just for your knowledge, I am not being compensated/sponsored by Lovable. I’ve just found these features to be very useful & approachable for marketers and wanted to share 👍)

What Changed with Lovable Cloud

Until this month, building functional web apps in Lovable was kind of a pain. 

You could create beautiful landing pages, sure. But anything that needed to capture data, run AI features, or connect to other services required setting up an integration with Supabase, managing API keys, and a ton of back-and-forth troubleshooting (and even then, it would still break a lot).

Lovable Cloud solves a lot of these problems. Now you get built-in backend infrastructure, AI integration (using Gemini and OpenAI models), and data storage all natively within the platform.

This means that you can build tools that collect emails, analyze user input, provide personalized recommendations, and store everything in a database. Just by prompting!

(To use the Cloud + AI features, you do have to be on the Lovable “Pro” tier for now, but it may be worth upgrading for a month to experiment and build/test some lead magnets of your own)

The Lead Magnet I Built

So, in the intro, I told you about the lead magnet that I built yesterday.

Here's what it does:

  1. User lands on the page and clicks "Get Started"

  2. Form collects their email, company type, role, and marketing goals

  3. Gemini Pro analyzes their responses against the Moodboard prompt database

  4. The tool then returns a recommendation for the most immediately useful prompt from all past editions of Moodboard + an explanation of why we chose it and how to use it

  5. Everything (emails, company type, role, and goals) gets stored in Lovable's database for easy export to Beehiiv

Here’s the link if you want to check it out for yourself (still in a bit of an MVP state as of time of sending this, but you’ll get an idea of how much you can get done in <1 hr)!

How to Build Your Own

Want to experiment for yourself?

I created a Lead Magnet meta-prompt that generates five simple, buildable concepts for your business 👇

I need you to help me create 5 simple lead magnet concepts that can be built as web applications in Lovable. But first, I need you to interview me to understand my business.

Ask me 5 questions, one at a time, and wait for my response before moving to the next question.

Start by asking me about my business. Then, based on my answers, ask follow-up questions that will help you gather the context needed to create highly relevant lead magnet concepts for my specific situation.

After I answer all 5 questions, create 5 very simple lead magnet concepts based on my responses. For each concept, provide a complete prompt that includes the tool name, what it does, user inputs needed, and output provided.

Each lead magnet should:

  • Be extremely simple to build and use

  • Solve one specific problem for my target audience

  • Be buildable with basic HTML/CSS/JavaScript in Lovable

  • Include email capture functionality

  • Provide immediate value in under 2 minutes

Format each of the 5 concepts as a complete prompt of 12 sentences or fewer that can be used to build the tool in Lovable. Start with phrases like "Build a…" or "Create a…" Focus on simplicity and immediate utility over complexity.

Let's start with question 1.

Here’s how it works:

  • Copy/paste the above meta-prompt into Claude, ChatGPT, Gemini or your LLM of choice.

  • It will interview you about your business (five questions, one at a time)

  • After it collects enough information from the interview, it creates 5 Lovable prompts for tools like ROI calculators, assessment quizzes, comparison tools, or recommendation engines.

  • Once you’ve chosen your concept, paste it into Lovable and watch it build your MVP. 

The free version of Lovable gives you 5 credits per day, which is enough to prototype (if you use my link to sign-up, you’ll get an additional 10 credits).

Quick tip: Once you've built one lead magnet with your brand's design principles, use Lovable's "Remix" feature. It keeps all your design guidelines intact while building something new. Saves a ton of tokens and time.

Try it Out!

Next time you need a lead magnet, try building it in Lovable.

It may surprise you what you can build in an hour or less!

Until next week,

Ryan