A prompt for AI images that match your brand style

Hello everybody, welcome back to Moodboard 🌴

Ever notice how the AI images you generate look... nothing like your brand? 

You spend a lot of time and effort tweaking prompts, trying to describe your visual style, but the results still feel disconnected from your actual brand identity.

Earlier this week, I was messing around with a prompt that works to solve this. 

It analyzes your existing brand assets and creates a reusable "style snippet" (a chunk of keywords and descriptors you can paste at the end of ANY image prompt to instantly align it with your brand guidelines).

I tested it within Midjourney, and I’m very impressed with the results. 

Want to try it for yourself? Let's dive in 👇

Repeatability is King

Most marketers experimenting with AI image generation tend to ‘wing it’. They’ll describe what they want, hit enter, and hope for the best. 

When it doesn't match their brand or the ‘vibe’ they’re going for, they’ll add random style descriptors ("minimal," "modern," "clean") and pray something sticks.

This is a pretty messy, unreliable process that tends to create inconsistent visuals.

What we need instead is a systematic way to translate our visual brand identity into language that image generation tools understand (in today’s example, we’ll be using Midjourney).

We want to identify specific visual elements, color relationships, and compositional patterns that actually appear in your existing brand materials.

That's exactly what today’s prompt does.

The Prompt

Here's today’s meta-prompt. 

It will analyze your brand assets (or any images/assets you feed it) and create your custom “style snippet” that you can tag on to the end of any image-gen prompt for better results:

How to Use It

The workflow for getting the best out of this prompt is pretty simple:

Step 1: Gather your brand assets. Pull together 5-10 images that best represent your visual brand. This could include:

• Product photography you love

• Marketing graphics that nail your style

• Screenshots from your website

• Any external visual content that aligns with the vibe you’re going for

Step 2: Feed them to Claude. Upload your images to Claude (or ChatGPT) along with the prompt above.

Step 3: Get your analysis + style snippet. The AI will analyze your assets, identify the stylistic similarities across them, and create a snippet that you can append to any image generation prompt.

Step 4: Test and refine. Try your snippet with a few different prompts. If certain elements aren't coming through, ask Claude to emphasize them in a revised version. Adjust it, tweak it, and make it your own 👍

Show and Tell

I tried this workflow out with Moodboard’s assets, and I was very impressed with the results.

Not only did it seem to nail the vibe that I’ve been going for in its analysis, but the snippet it provided me with seems to really capture and communicate the aesthetic quality in a way that Midjourney understands.

Here’s an image generated with the very simple prompt “a dog on a beach” (with no personalization or style snippet appended):

And here’s the output generated from same prompt with the style snippet appended:

That feels like Moodboard to me!

Some Additional Tips

As you experiment with the prompt and workflow, try the following:

• Append the "--style raw" parameter for more control. All you have to do is tag that onto the end of the prompt. This signals to Midjourney that you’d like to adhere closely to the style being outlined in the prompt/snippet.
  

• Create variations of your style snippet for different use cases. For example, you could have a "hero image" snippet that's more dramatic in its use of color and a "social media" snippet that's more restrained.
  

• Test with opposites. Try your snippet with prompts that would normally produce very different styles. If it can make a "corporate headshot" and "beach vacation" both feel on-brand, you've nailed it.

Outside of that, I’d highly recommend that you check out our “How to Get the Most out of Midjourney” guide if you haven’t already. There’s a lot of great info on personalizing the tool to your own aesthetic preferences/brand guidelines 🤝 

Try It This Week

Next time you’re creating AI images, instead of throwing keywords/phrases at the wall until something sticks, spend 7 minutes creating your brand snippet first.

Test it with at least three different types of images you typically create, and share the before-and-after results. I'm always curious to see how different brands translate into prompt language.

And, as always, have fun with it!

Until next week,

Ryan