Lessons from building an AI-first agency 🏗️

Hello everybody, welcome back to Moodboard 🌴

Over the last couple of years, my team and I have scaled our newsletter agency into something that runs very differently than most agencies our size.

We've sent thousands of newsletters on behalf of our partners and clients + worked with a long list of incredible media companies and publications, and we've done it without ballooning our headcount.

We’ve been able to do so by testing/incorporating AI across the operations of our business (and using this newsletter as a public journal of sorts to share what we find along the way).

In doing so, I've made plenty of mistakes and changed my mind on a lot of things. 

The lessons below are some of the truisms I keep coming back to, and I think they apply whether you're running an agency, leading a team, or just trying to figure out how AI fits into your own work.

Let's dive in 👇