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Define your "audience of one" 🎯
A prompt for building the one doc every AI tool should read before helping you write copy...
Ryan Carr
June 18, 2026
Hello everybody, welcome back to Moodboard 🌴
At New Media Summit last year, Alex Lieberman (co-founder of Morning Brew) shared the secret to how Morning Brew approached writing engaging emails, and it stuck with me ever since.
It all came down to one (imaginary) person they called their audience of one.
Today I'll break down why defining your audience of one makes every marketing decision easier, and hand you a wizard prompt that builds your own version into a doc any AI tool can read.
Let's get into it 👇